” Our xmas mailing “Happy Huladays” refers to our agency’s name „Higgins Design”. Which is inspired by the British Jonathan Higgins. He was the sidekick of the Hawaii based private investigator and womanizer Thomas Magnum. Higgins not only gave his friend his iconic and well known Ferrari, the former naval officer and doctor of mathematics also contributed significantly to solving many cases. Just like us he preferred to work in the background. And that’s exactly what we want to be: a cautious and reliable partner for our clients, taking care of their treasures and helping them to achieve glory and fame. The most typical German beverage during the festive season is a mulled wine, called „Glühwein”. It is a very common Christmas gift amongst Germans. Dedicated to our Hawaiian namesake we put both clichés together to create a pretend Hawaiian Glühwein. We placed the handmade bottle in a packaging that looks like an overseas parcel covered in characteristic postal stamps for fake authenticity.”
CREDIT
- Agency/Creative: Higgins Design GmbH
- Article Title: Higgins Design GmbH – “Happy Huladays”
- Project Type: Packaging
- Format: Bottle
- Substrate: Glass