Seeking new markets, Hidrabene enters the nail polish segment and gives us the challenge of designing packaging in an environment with so many competitors and virtually no space for design on their bottles.
Betting on classic colors and with nomenclatures based on Italian cities, We use a sober language, with a mix of typography to give the touch of necessary refinement, without leaving aside the brand’s visual language, which is predominantly pink.
As the main visual element, we designed a drop derived from the movement itself of the enamel and easily seen as soon as the product is used.
We seek differentiation using printed labels and communication objective containing only information necessary for the best final consumer decision making.
The decision to use the traditional label on the front and back of the product, This was due to the fact that most competitors only use the cover to record necessary information,
going unnoticed as a brand by the end consumer and making the decision to purchase the product just because of the desired color and not because of clear information or even desire for the brand.
We want to create a bond with the brand’s consumers who are already accustomed to Hidrabene’s pink universe.
A classic read for products that can’t pass unnoticed at the point of sale.
CREDIT
- Agency/Creative: Feitoria
- Article Title: Hidrabene Polish Nails Packaging Design by Feitoria
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Balneário Camboriú
- Market Region: South America
- Project Deliverables: Packaging Design
- Format: Tag, Wrap
- Industry: Beauty/Cosmetics
- Keywords: nail, beauty, cosmetics, pink, elegancy, polish,
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Credits:
Graphic designer: Alex Reuter
Graphic designer: Juliano Jover
Photographer: Jordy Ribeiro
