Fable&Co embarked on a full rebrand for award-winning, London-based production company, Hide&Seek. Responsible for crafting transformative films that move people, organisations & the world. The team have very recently had one of their documentaries (The Ten Dollar Death Trip) aired on Netflix. Their work is watched by millions worldwide; inspiring global policy change & influencing over £200m of critical funding for key causes.

The new logo was crafted to simply denote the playful narrative behind the name Hide&Seek. The word ‘hide’ sits behind the other letters in the wordmarque, hidden from view, like the stories Hide&Seek masterfully bring to light with aplomb.
Emblematic of a modern, progressive aesthetic, a distinctive brand monogram was created to complement the primary wordmarque. Designed as a simple yet highly distinctive H&S monogram, offering greater flexibility & versatility across the inevitable variety of sizing requirements.

The contemporary, avant-guard & pioneering aesthetic of Hide&Seek’s new brand identity perfectly reflects the superior quality of films they produce. The simple, black & white colour palette is further supported by a polished ‘metallic-like’ gradient which is used throughout the brand identity, which gives the identity additional depth & progressive ‘high-tech’ qualities, helping emphasise the innovation inherent within both the techniques & philosophies which Hide&Seek embodies.

To reflect the confidence that comes with this new brand identity, we crafted a website which compliments the quality of work that Hide&Seek has become renowned for.