At Hi! Estudio, we had the privilege of designing and developing the complete art direction and photography for Candela Run, a project that represents the ultimate, most refined expression of Mamajuana—the legendary botanical rum that has lived at the heart of Dominican culture for centuries. More than a spirit, Candela Run embodies tradition, storytelling, and identity. It is a sensorial experience born from a carefully balanced recipe: smooth Dominican rum of the highest quality, blended seamlessly with natural spices and enriched with honey, resulting in a flavor profile that is both bold and unexpectedly smooth.

Our creative direction aimed not only to highlight the uniqueness of the product but also to elevate it, building a strong and memorable visual narrative that captures its authenticity. Every element was intentionally designed to resonate with the product’s essence, making it visually striking while preserving its deep connection to heritage. We drew inspiration from the untamed vitality of the jungle and the vibrant, colorful energy of the Dominican Republic—its music, its rhythm, and its celebratory spirit. Through this lens, we developed a series of carefully crafted visuals where natural elements and contemporary design coexist in harmony with the bottle, amplifying its cultural significance. The result is more than an image: it is the positioning of Candela Run as a contemporary cultural icon, one that embraces its roots with pride while speaking the visual language of modern global audiences.