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Hi Estudio Multidisciplinario Elevates Tequila Mapelo With Cultural Narrative Identity

Hi Estudio Multidisciplinario Elevates Tequila Mapelo With Cultural Narrative Identity

We created Tequila Mapelo as a heartfelt tribute to Tepatitlán de Morelos, Jalisco, and to the stories that continue to breathe through its rich, red soil. This tequila is inspired by the enduring legacy of Mapelo, the courageous Tecuexe leader, and by the timeless narratives of faith, devotion, and hope that have shaped the cultural and spiritual identity of this land for generations.

The soul of Mapelo rises from dust and memory, from the resonant echo of distant church bells, the earthy scent of rain falling on fertile ground, and the quiet strength and patience of the people who have cultivated not only the land but also their traditions and beliefs over centuries.

On the label, an ancestral landscape unfolds like a window to the past a poetic vision of Tepatitlán in its earliest days, bathed in a mystical light reminiscent of the apparition that the city continues to venerate with reverence. Each line, texture, and hue is carefully crafted to translate history into a living symbol, turning collective memory into visual art.

Mapelo Tequila is more than a drink; it is a distilled story, a bridge that connects past and present, tradition and innovation, land and spirit. It embodies centuries of cultural legacy, transforming faith into form, history into design, and memory into taste.

With each bottle, we celebrate the enduring spirit of a people, the depth of their devotion, and the beauty of their land. Mapelo is history captured in glass, a prayer preserved in liquid form, and a tribute to those who came before us offered to the world by contemporary hands that proudly honor their roots.

CREDIT

  • Agency/Creative: Hi Estudio Multidisciplinaro
  • Article Title: Hi Estudio Multidisciplinario Elevates Tequila Mapelo With Cultural Narrative Identity
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Mexico
  • Agency/Creative City: TEPATITLAN, JALISCO
  • Market Region: Global
  • Project Deliverables: 3D Design, 3D Modelling, Art Direction, Brand Creation, Brand Design, Brand Identity, Brand Naming, Branding, Creative Direction, Graphic Design, Industrial Design, Label Design, Packaging Design, Photography, Set Design
  • Format: Bottle, Box
  • Industry: Food/Beverage
  • Keywords: hiestudio, hi, branding, designstudio, tepatitlan, tequila, spirits

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