55-25 is a special edition created to commemorate the 70th anniversary of the Tequila Cascahuín distillery. More than a bottle, it is a statement piece—an object conceived to honor the land, the people who shape it, and the passage of time that defines authentic tequila. Every design decision reflects respect for origin, process, and legacy.
The bottle’s silhouette is inspired by Cascahuín’s current form, establishing continuity with its present while acknowledging its past. At the base, the profile of Cerro Cascahuín emerges, grounding the object in its geographical and symbolic birthplace. Along the shoulders, descending lines appear like controlled bursts of light, a visual translation of “Cerro de luz,” the literal meaning of Cascahuín, where landscape becomes language and design transforms into memory.
For the first time, the tequila itself is hidden from view. Rather than a constraint, this choice represents a decisive shift: trust replaces transparency. The bottle no longer reveals liquid, but history, origin, and seventy years of accumulated patience. The dark material acts as a ceremonial veil, elevating the contents and redirecting attention toward what truly matters—heritage, land, and time.
The warm metallic palette communicates maturity rather than excess. Its reflections evoke fire, craftsmanship, and slow aging. Every finish suggests restraint, excellence, and deep respect for a family tradition that has never needed to be displayed to be recognized.
The name 55-25 functions as an emotional coordinate, a code that encapsulates generations of knowledge and perspective, marking the distillery’s journey from 1955 to 2025. This edition does not simply celebrate an anniversary; it honors a way of making tequila. In a fast-paced world, Cascahuín affirms that patience remains its most contemporary value.










CREDIT
- Agency/Creative: Hi Estudio Multidisciplinario
- Article Title: Hi Estudio Multidisciplinario Designs 55-25 to Honor 70 Years of Tequila Cascahuín Heritage
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Mexico
- Agency/Creative City: Tepatitlan Jalisco
- Market Region: Global
- Project Deliverables: Art Direction, Brand Creation, Brand Design, Brand Identity, Brand Mark, Brand Naming, Branding, Creative Direction, Design, Industrial Design, Packaging Design, Photography, Product Design, Set Design, Tone of Voice
- Format: Bottle
- Industry: Food/Beverage
- Keywords: hiestudio, hi, branding, designstudio, tepatitlan, tequila, spirits
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Credits:
Designer: Hi Estudio Multidisciplinario









