The iconic bell of the Arandas Cathedral, cradle of tequila, was the inspiration that guided the creation of the branding for Tequila Carrera in its Still Strength presentation. The exciting history of the drink is reflected in the graphic elements present in the bottle, which visually relates the origin of this tequila.

The Legacy of the Camarena Family is Full of History and Tradition, Five Generations of Tequila Producers Have Left to Mexico and the World the Best Production of Agave Tequilana Weber to Create a Tequila With Full Body and Flavor.

The story goes that the Camarena brothers ran on the Santa María ranch from sunset until dusk. The only thing that could stop them was the call from their parents to come home for dinner.
Driven by the unbridled passion that lived in their hearts, one afternoon in the cold winters of 1976, he left the farm without permission to ride his horses, taking them to the municipal lane of Arandas for a clandestine race of 100 varas, the young brothers They looked at each other with the certainty that this day would remain engraved in their memories; With passion and enthusiasm, they took off on their horses in an unprecedented race, competing head to head…

With graphic elements that play an important part in the brand’s narrative, the origin of this tequila is told through the bottle.

A proposal that honors the past, present and future of the brand.

Tequila Carrera was born with more than 5 generations of tequila legacy since 1938.

That is why it seeks to preserve its traditional process in its outstanding masonry ovens. A tequila noted for its 100% agave aroma. It retains its exquisite aroma of cooked agave and fresh fruits. And an incomparable flavor of cooked agave, citrus and light pepper.

It retains its exquisite aroma of cooked agave and fresh fruits. And an incomparable flavor of cooked agave, citrus and light pepper.