Generic selectors
Exact matches only
Search in title
Search in content
Search in posts

Hi! Estudio Design Special Edition for Día De Muertos Tequila Soledad

Hi! Estudio Design Special Edition for Día De Muertos Tequila Soledad

Lake Chapala, Spanish Lago de Chapala, lake, west-central Mexico. It lies on the Mexican Plateau at 6,000 feet (1,800 metres) above sea level in the states of Jalisco and Michoacán. Chapala is Mexico’s largest lake, measuring approximately 48 miles (77 km) east-west by 10 miles (16 km) north-south and covering an area of 417 square miles (1,080 square km). Despite its size, the lake is very shallow and is susceptible to infestations of water hyacinth. It is fed principally by the Lerma River from the east and is drained by the Río Grande de Santiago, which flows out of its northeastern side. The scenic setting, pleasant climate, picturesque villages dotting the shores, and good fishing make the lake a popular resort and, increasingly by the late 20th century, a retirement centre for U.S. citizens. Lying 30 miles (48 km) south-southeast of Guadalajara, it is easily accessible by highway, railroad, or air.

We designed a bottle & packaging special edition “day of the dead” for Tequila Soledad. Inspired by death, traditions, those who are no longer with us. We made a commemorative bottle with a limited production of 2000 bottles. That reflect the meticulous work done with the hands and reminds us of the importance of celebrating this important day in Mexico. A bottle that reflects their customs, their festivals, and their heritage. A project that pays homage to each of the loved ones, who are not with us, which recalls part of the ancient traditions in Mexico. The inspiration for this year’s bottle was taken from the Wall of the Dead in Ajijic, which shows us a series of red clay pieces in memory of the people who have passed away. A bottle that reminds us of the traditional burnt clay with which many crafts are made.
“Honar a Quien Honor Merece”

Dia de muertos traditions through tequilaeach year soledad will release a bottle inspired by a town with richdia de muertos culture. This bottle will not only be an astounding 13 yearsextra añejo tequila.But will help to promote tourism in smaller towns.This year inpiration comes from ajijic, jalisco, mexico whicj is the home of “el muro de los muertos”( the wall of the dead ).Skulls cover the wallsof this mexican primary school.Though a morbid sight, they memorialize the dead who once called their home. The town is located at shores of chapala, mexico´s largest lake.

CREDIT

  • Agency/Creative: Hi Estudio
  • Article Title: Hi! Estudio Design Special Edition for Día De Muertos Tequila Soledad
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Mexico
  • Agency/Creative City: Tepatitlán
  • Market Region: Global
  • Project Deliverables: 2D Design, 3D Art, 3D Design, Art, Design, Digital Art, Industrial Design, Packaging Design, Packaging Guidelines, Pattern Design
  • Format: Bottle
  • Substrate: Ceramic
  • Industry: Food/Beverage
  • Keywords: TEQUILA, TEQUILA PREMIUM, PACKAGING, DESIGN, MEZCAL, HI ESTUDIO, MEXICAN DESIGN, TEPATITLAN, JALISCO, MEZCALEROS, AGAVE, SPIRITS, BRANDING, PREMIUM, TEQUILA PREMIUM, AÑEJO, DESIGN,

  • Credits:
    Director: Hi Estudio

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
15
Good
Vote
8
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
14
Good
Vote
8
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
13
Good
Vote
8
Bad
Vote
0