Running, jumping, climbing, dancing, are very valuable activities in the development of infants. Duppies is a brand of children’s tennis that promotes this type of interaction. We made this brand thinking of children and activities, we developed a character that will accompany the brand on his way, a character who represents the cunning and energy of it. We create a series of graphic elements that invite the Child to get involved in an adventure next to his new tennis shoes.
Duppies happy shoes.
CREDIT
- Agency/Creative: Hi! estudio
- Article Title: Hi! Estudio Design for a Kids Brand
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Mexico
- Market Region: Multiple Regions
- Project Deliverables: Brand Creation, Brand Identity, Brand Naming, Branding, Graphic Design, Tone of Voice
- Industry: Fashion
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
