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Hi! Estudio Design Branding and Packaging for Tequila Premium

Hi! Estudio Design Branding and Packaging for Tequila Premium

Over the years has been experienced with materials, techniques and craft processes.e designed the bottle of Tequila Soledad making a tribute to ancestral techniques in Mexico. A bottle that makes a tribute to hands of the craftsmen in our country. A piece that makes remembrances to the use of the traditional black clay from Aan Bartolo Coyotepec Oaxaca.

We do a job where they mixed contemporary techniques (modelling and prototyped 3D) and ancestral, getting a piece that magnifies artisans hands in Mexico. The bottle is intended to impregate mexican identity at first sight, a sample of the handmade work, traditions and customs.

A bottle that seems to be undrawn in the hills where the black mud is extracted, a piece that can be melted with the hands of craftsmen.

the earth and the hands were our greatest source of inspiration, hands able to transform the earth into beautiful objects and utilitaries. an object designed to contemplate while it is used, an object that invites you to explore it through the senses.

The inspiration of a bottle made by hand by artisans from Oaxaca was translated into a semi-industrial process in order to obtain a uniform result. we observe in the bottle textures of nature, beaches, and landscapes of Mexico. a bottle that invites us to use it and perceive it through the senses. The black colour gives a purity to the material giving it a predominant elegance. A premium product that aims to attract the attention of the global consumer, a bottle that manages to stay in the consumer’s mind.

Representative characteristics of luxurious products printed on a handcrafted product. According to figures from the tequila regulatory council (crt), 156.8 million litres of the drink were exported in the first nine months, which is currently the second product with the highest value in terms of foreign sales, only after the berries. That is why international markets are more demanding regarding the design of premium brands.

CREDIT

  • Agency/Creative: Hi! estudio
  • Article Title: Hi! Estudio Design Branding and Packaging for Tequila Premium
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Mexico
  • Market Region: Global
  • Project Deliverables: Brand Architecture, Brand Creation, Brand Design, Brand Identity, Brand World, Branding, Graphic Design, Identity System, Industrial Design, Packaging Design, Structural Design, Tone of Voice
  • Format: Bottle
  • Substrate: Ceramic

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