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Hi! Estudio Design Brand and Packaging Design for Doctrino Mezcal Sin Modales

Hi! Estudio Design Brand and Packaging Design for Doctrino Mezcal Sin Modales

Doctrino is a mezcal from Santiago Matatlán. He is an orphan child who was collected in a school in order to raise and educate him until he was the age to learn a job. Doctrino, tells us about a mezcal without manners. A mezcal that can be dinked by shots, sips or sometimes, a mezcal to drink the way you want. We make a label that reminds us of an Honorable mention that look back on us when a student at school have a good behaivour.A graphic identity loaded with conceptual elements taken from Mexican elementary schools and stories of the Revolucion Cristera in Los Altos de Jalisco.

CREDIT

  • Design Agency: Hi! estudio
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Hi! Estudio Design Brand and Packaging Design for Doctrino Mezcal Sin Modales
  • Brand / Project Name: Doctrino Mezcal
  • Strategic Deliverables: Brand Architecture, Research / Insight, Brand Naming, Product Architecture, Brand World, Brand Strategy, Tone of Voice
  • Design Deliverables: Branding, Brand Creation, Rebranding
  • Location: Mexico
  • Market Country: Mexico
  • Market Region: North America
  • Product Category: Beverages
  • Consumer Packaging Format: Bottle
  • Consumer Substrate / Material: Glass

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