The great stories from Oaxaca the land where mezcal is fertilized. Macario, a mezcal that emerges from the imaginary, from a short story of the same name by Juan Rulfo.
Inspired, at night, mysticism, culture. It shows us a dark graphic identity, with literary dyes and a narrative around the product.
The brand is accompanied all the time by illustrations that allude to the lithography work that we can see when walking on Oaxaca streets.
- Agency/Creative: Hi! Estudio
- Article Title: Hi! Estudio Design a Oaxaca Mezcal Branding
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Mexico
- Market Region: Global
- Project Deliverables: Brand Creation, Brand Identity, Brand Naming, Brand Strategy, Brand World, Branding, Packaging Design, Tone of Voice
- Format: Bottle
- Substrate: Glass Bottle