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Hi! Estudio Design a Oaxaca Mezcal Branding

Hi! Estudio Design a Oaxaca Mezcal Branding

The great stories from Oaxaca the land where mezcal is fertilized. Macario, a mezcal that emerges from the imaginary, from a short story of the same name by Juan Rulfo.
Inspired, at night, mysticism, culture. It shows us a dark graphic identity, with literary dyes and a narrative around the product.
The brand is accompanied all the time by illustrations that allude to the lithography work that we can see when walking on Oaxaca streets.

CREDIT

  • Agency/Creative: Hi! Estudio
  • Article Title: Hi! Estudio Design a Oaxaca Mezcal Branding
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Mexico
  • Market Region: Global
  • Project Deliverables: Brand Creation, Brand Identity, Brand Naming, Brand Strategy, Brand World, Branding, Packaging Design, Tone of Voice
  • Format: Bottle
  • Substrate: Glass Bottle

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