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Hi! Estudio Design a Oaxaca Mezcal Branding

Hi! Estudio Design a Oaxaca Mezcal Branding

The great stories from Oaxaca the land where mezcal is fertilized. Macario, a mezcal that emerges from the imaginary, from a short story of the same name by Juan Rulfo.
Inspired, at night, mysticism, culture. It shows us a dark graphic identity, with literary dyes and a narrative around the product.
The brand is accompanied all the time by illustrations that allude to the lithography work that we can see when walking on Oaxaca streets.

CREDIT

  • Design Agency: Hi! Estudio
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Hi! Estudio Design a Oaxaca Mezcal Branding
  • Brand / Project Name: Macario Mezcal
  • Strategic Deliverables: Brand Naming, Brand World, Brand Strategy, Tone of Voice
  • Design Deliverables: Packaging Design, Brand Identity, Branding, Brand Creation
  • Location: Mexico
  • Market Country: Mexico
  • Market Region: Global
  • Product Category: Spirits
  • Consumer Packaging Format: Bottle
  • Consumer Substrate / Material: Glass Bottle

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