Hi! Estudio Design a Oaxaca Mezcal Branding
The great stories from Oaxaca the land where mezcal is fertilized. Macario, a mezcal that emerges from the imaginary, from a short story of the same name by Juan Rulfo.
Inspired, at night, mysticism, culture. It shows us a dark graphic identity, with literary dyes and a narrative around the product.
The brand is accompanied all the time by illustrations that allude to the lithography work that we can see when walking on Oaxaca streets.
- Design Agency: Hi! Estudio
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: Hi! Estudio Design a Oaxaca Mezcal Branding
- Brand / Project Name: Macario Mezcal
- Strategic Deliverables: Brand Naming, Brand World, Brand Strategy, Tone of Voice
- Design Deliverables: Packaging Design, Brand Identity, Branding, Brand Creation
- Location: Mexico
- Market Country: Mexico
- Market Region: Global
- Product Category: Spirits
- Consumer Packaging Format: Bottle
- Consumer Substrate / Material: Glass Bottle