The soul is the abstract entity considered the immaterial part that with the body or material part constitutes the human being.
The brain is the part of the human being that controls what we think and feel.
From the union of these two concepts the word ALMO arises, all musical composition includes these two concepts. The soul and the brain.
ALMO (”ALMA” and “CEREBRO”) is a label focused on the electronic music scene in Mexico.
Visual elements, deformed fonts, abstract and surreal compositions accompany this brand in order to make a visual association solid between BRAND-MUSIC
- Agency/Creative: Hi! estudio
- Article Title: Hi! Estudio Design a Label for a Techno Music Label
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Mexico
- Market Region: North America
- Project Deliverables: Brand Architecture, Brand Creation, Brand Guidelines, Brand Naming, Brand Redesign, Brand Strategy, Branding, Illustration, Industrial Design, Research, Tone of Voice
- Industry: Mass Media
- Keywords: techno, branding, hi estudio, music, techno music, almo, design studio, neon, party, label, hi studio, Gabriel Cuevas, Alan aguiiñaga, label, electronic music, tech house, house music, brand, new brand, black brand,