• Project

  • Region

  • Industry

Hi! estudio Creates Labroso Tequila’s Unique Handcrafted Identity

Hi! estudio Creates Labroso Tequila’s Unique Handcrafted Identity

Labroso is more than just a name; it represents a philosophy and a commitment to excellence in the world of tequila. This blanco tequila is a testament to the intricate artistry and meticulous care that define traditional spirits-making, elevating it to an unparalleled level of sophistication and quality.

At the heart of Labroso’s ethos is a deep respect for tradition. The journey of Labroso begins with a deliberate selection of the finest agave plants, sourced from regions renowned for their optimal growing conditions. These agave plants are nurtured to perfection, reflecting the careful balance of environmental factors and expert cultivation techniques. The dedication to sourcing high-quality agave is just the beginning of Labroso’s intricate process, which is designed to honor and transform the traditional methods of tequila production.

Once the agave reaches the optimal level of maturity, it undergoes a series of carefully controlled processes that are both time-honored and innovative. The first step in the production of Labroso is baking the agave hearts, or piñas, in traditional brick ovens. This method, which has been used for centuries, ensures that the agave develops its full range of flavors and aromas. The slow, even cooking process allows the natural sugars within the agave to caramelize, contributing to the complexity and depth of the final product.

After baking, the agave is meticulously milled to extract its sweet juice, known as aguamiel. This stage of the process is critical, as it sets the foundation for the flavor profile of the tequila. Labroso employs a combination of traditional and modern milling techniques to ensure that the extraction is both efficient and gentle, preserving the delicate flavors of the agave. This careful approach to milling reflects Labroso’s commitment to maintaining the integrity of the agave’s natural characteristics.

The next step is fermentation, where the aguamiel is introduced to a blend of natural yeasts. Fermentation is a crucial phase where the sugars are converted into alcohol, and it is during this process that the unique flavor profile of Labroso begins to emerge. The fermentation process is carefully monitored to ensure that it proceeds at the right pace, allowing for the development of complex flavors and aromas. Labroso’s artisans pay close attention to every detail, from the temperature and duration of fermentation to the specific strains of yeast used, all of which contribute to the final character of the tequila.

Following fermentation, the tequila undergoes distillation, a process that refines and concentrates the alcohol while further enhancing the flavors. Labroso utilizes traditional copper pot stills for this stage, which are known for their ability to produce a cleaner, more refined spirit. The distillation process is executed with precision, ensuring that each batch of Labroso meets the highest standards of quality. The result is a blanco tequila that is exceptionally smooth and rich in flavor, with a crisp and clean finish that highlights the purity of the agave.

Every bottle of Labroso is a work of art in itself. The bottling process is carried out by hand, reflecting the artisanal nature of the tequila. Each bottle is individually blown without the use of molds, resulting in a unique shape and design for every single bottle. This handcrafted approach ensures that no two bottles are exactly alike, adding an element of exclusivity and individuality to the product.

The labeling of Labroso is also done by hand, with each label carefully applied to ensure a perfect fit and finish. The attention to detail in the labeling process reflects the overall dedication to quality and craftsmanship that defines Labroso. Additionally, a special sealing mechanism is employed in the cork to prevent any spillage or leakage of the product. This innovative feature not only protects the integrity of the tequila but also adds an extra layer of sophistication to the presentation of the bottle.

The commitment to excellence that characterizes Labroso extends beyond the production process and into the experience of enjoying the tequila. Each sip of Labroso reveals a harmonious blend of flavors and aromas that reflect the careful cultivation and craftsmanship that have gone into its creation. The blanco tequila offers a clean, crisp taste with notes of citrus, pepper, and a subtle hint of agave sweetness. The complexity of flavors is balanced by a smooth texture, making Labroso an ideal choice for sipping neat or using in cocktails.

Labroso’s dedication to tradition and craftsmanship is evident in every aspect of its production. From the selection of the agave to the meticulous processes of baking, milling, fermentation, and distillation, each step is carried out with the utmost care and precision. The artisanal nature of the bottling and labeling process further enhances the uniqueness of each bottle, making Labroso a true reflection of the art and science of tequila-making.

In the world of spirits, Labroso stands out as a symbol of quality and dedication. Its blanco tequila is not just a product but a celebration of tradition, craftsmanship, and innovation. The commitment to excellence is evident in every detail, from the careful selection of ingredients to the handcrafted presentation of each bottle. For those who appreciate the finer things in life, Labroso offers a tequila experience that is both distinctive and memorable.

In summary, Labroso is a blanco tequila that embodies the spirit of tradition and artistry. Its meticulous production process, from the cultivation of agave to the handcrafted bottling, reflects a deep respect for the time-honored methods of tequila-making. Each bottle of Labroso is a unique creation, distinguished by its artisanal quality and innovative features. Whether enjoyed neat or in a cocktail, Labroso offers a taste of excellence that is the result of a dedicated pursuit of perfection.

CREDIT

  • Agency/Creative: Hi! estudio
  • Article Title: Hi! estudio Creates Labroso Tequila’s Unique Handcrafted Identity
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Mexico
  • Market Region: South America
  • Project Deliverables: 3D Art, 3D Design, 3D Modelling, Animation, Architecture Visualisation, Art Direction, Brand Strategy
  • Format: Bottle
  • Industry: Food/Beverage
  • Keywords: Tequila, Mexico, Hi Estudio, Premium, Premium Tequila, Design, Branding, Tequilera, Mezcal, Jalisco, Tepatitlán, Los Altos De Jalisco,

  • Credits:
    Designer: Gabriel Cuevas & Alan Aguiñaga

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
2
Good
Vote
2
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
2
Good
Vote
2
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
2
Good
Vote
2
Bad
Vote
0