Clothing, Shoes, Whimsy! Skip brings forward a new collection of shoes and clothing every season. The brand primarily targets the female youth in giving them access to high street fashion at affordable pricing. The collection puts forward a fresh theme every season. The brand focuses on casual urban fashion which is fun and playful.
HeyHo Co developed the visual identity for the brand launch including the logo and other print collaterals. The identity is minimal, but not sparse. The logotype is simple and clean. It is accompanied with a single tone of salmon pink setting the young yet effortless tone for the brand. The two colour combination of grey and pink sets the mood of the brand, where the grey gives the brand an urban edge and the pink brings to the identity a sense of femininity. The collaterals include tags, shoppings bags, business cards, and seasonal invite designs.
Furthermore we partnered with Skip in developing a new promotional system for each new season. Keeping the underlying playful nature of the brand constant, this was done by use of a playful typography system each season.
CREDIT
- Agency/Creative: Heyho Co Design
- Article Title: Heyho Co Design Designs the Visual Identity for Skip Clothing
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: India
- Market Region: Asia
- Project Deliverables: Brand Identity, Branding, Graphic Design, Identity System, Packaging Design, Tone of Voice
- Industry: Fashion
- Keywords: whimsy, clothing, light, airy, playful, myheartskippedabeat
