Hey Binx was created with a simple mission: to spark brighter, more connected moments through a product that feels effortless, social, and joyfully shareable. As an unflavored dissolvable THC powder, the experience is intentionally subtle, so the branding needed to carry the emotion, energy, and personality of the product itself. The goal was to build a visual world that felt warm, playful, and inviting, weaving the mission of connection into every design element.

Studio Linear developed a packaging and identity system anchored in bold red and vibrant yellow, a high-energy palette chosen to stand out in the THC category and signal optimism, warmth, and movement. The minimalist structure of the single-serve sticks mirrors the simplicity of use, while crisp typography and intentional negative space ground the design in clarity and modernity. Playful micro-statements appear throughout the packaging, acting as small moments of delight and reinforcing the brand’s personality-driven approach. Each detail was crafted to make consumers smile, interact, and feel a spark before they ever mix the product into a drink.

Photography by Happy Broccoli Creative completes the visual ecosystem, using real hands, natural light, and tactile compositions to showcase the product in motion. The imagery emphasizes the warmth of the red-and-yellow palette in real-life environments. This approach bridges the gap between packaging and experience, positioning Hey Binx as a lifestyle tool for social elevation rather than a traditional edible.

Together, the identity, packaging, and photography create a cohesive, design-forward system that breaks category conventions and reframes THC as something bright, approachable, and connection-driven. Hey Binx presents a new visual language for infused beverage products, one full of color, joy, and cultural relevance.