I am thrilled to submit my project, Hermonia Market, for your consideration. This branding and event design project celebrates the fusion of feminine creativity, tradition, and sustainability through dynamic visuals and storytelling. Below, I’ve included all the necessary details for your review.

Project Description
Hermonia Market is a community-driven brand and vendor market that empowers women artists and creators. The project centers on the event series Threads of Creation: A Hermonia Journey, featuring immersive workshops, exhibitions, and live performances.

The visual identity incorporates bold, geometric forms and nature-inspired elements, symbolizing themes of empowerment, community, creativity, and sustainability. The logo design, which earned the 2024 MarCom Awards Gold Winner in the Graphic Logo category, is versatile and engaging, applied across signage, packaging, and promotional materials.

The event posters complement the branding, combining classical and modern collage aesthetics to express growth, harmony, individuality, and expression. This work showcases how thoughtful design fosters connection, celebrates creativity, and reflects the transformative power of art.

Bio
Yuchan Wu is a multidisciplinary designer based in Pittsburgh, Pennsylvania, specializing in branding, UI/UX design, and visual storytelling. A graduate of Carnegie Mellon University, Yuchan’s work bridges disciplines to create compelling, human-centered designs. His Hermonia Market logo earned the 2024 MarCom Awards Gold Winner in the Graphic Logo category. Passionate about empowering communities, Yuchan strives to craft meaningful designs that inspire connection, creativity, and growth.