In December, to celebrate the reopening of Notre-Dame de Paris, BelliroiGin unveiled a special limited edition gin in tribute to this historic event. The campaign was designed and produced by Tonevo Studio Paris, a French creative agency, under the direction of Tom Illand. The ambition of this project was to strengthen the positioning of this new gin brand in the luxury spirits market.

The artistic and technical production was orchestrated by the Parisian team, who worked on the visual brand experience. As Tom Illand explains, “The concept was to give the gin collection a volatile aura, almost like a perfume, to bring Belliroi closer to the world of luxury fragrance. A fascinating story, which must be subtly reflected beyond its crystalline beauty.” Inspired by the historic prestige of Notre-Dame, the photoshoot at the fabulous Abbaye des Vaux-de-Cernay, with the model Alina Mairina, brought to life a very authentic atmosphere. The packaging was personalized with a custom-designed stamp, incorporating the cathedral logo and symbolic date of the reopening, on each bottle label. The specific stopper is made from the stone of Notre-Dame and hand-sculpted by craftsmen: a true collector’s item. This is a remarkable and very unique approach to the legacy of the french cathedral’s history.

Strategic partnerships have brought authenticity and elegance to the project, which has been released in lifestyle magazines such as Gala, Marie Claire, and L’Intemporel. The collaboration with renowned luxury fashion glove brand Thomasine added an extra layer of refinement, with gloves made from French tulle and worn by global icons such as Selena Gomez, Beyoncé, Margot Robbie, Billie Eilish and Lily Collins.

Digital and social media activation reinforced the campaign, with an immersive e-commerce platform (belliroi.com). Tonevo designed and developed an interactive 3D digital experience for the brand’s website, offering an engaging online journey that allows customers to explore each product in detail. The gin collection presents 3 different gins: Le Denecourt, Le Primatice and Le Nostre.