In 2025, Voodoo Voodoo partnered with Altesse Studio, a Living Heritage Company founded in 1875 and known for French artisanal brushmaking. Following the launch of Altesse Studio in 2022 and its two lead collections — Prestige, a handmade luxury line, and Beauté, a premium performance range — Voodoo Voodoo was brought in to create a cohesive foundation that could unify the collections and balance heritage with a modern perspective.
Voodoo Voodoo developed a brand platform grounded in the values of longevity, intention, and ritual. The refreshed identity streamlined brand architecture, simplified product naming, and introduced a refined voice — elevated yet approachable, confident yet warm. Every detail, from typography and colour to art direction, was considered to tie the collections together and elevate everyday care into meaningful ritual.
The visual and verbal systems were extended across all channels. A digital flagship website was created to combine commerce with storytelling, while social media was reimagined through editorial templates and curated themes — highlighting heritage, craft, rituals, and contemporary lifestyle with consistent depth and clarity.
With these interventions, Voodoo Voodoo repositioned Altesse Studio as a modern luxury heritage brand with a strong, flexible foundation. The platform enables the brand to communicate thoughtfully, engage audiences, and carry forward its legacy with renewed relevance, while remaining true to its artisanal roots.
CREDIT
- Agency/Creative: Voodoo Voodoo
- Article Title: Heritage Meets Modernity: Altesse Studio by Voodoo Voodoo
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Germany
- Agency/Creative City: Berlin
- Market Region: Europe, North America
- Project Deliverables: Advertising Photography, Art Direction, Beauty Photography, Brand Design, Brand Identity, Brand Refinement, Brand Strategy, Brand Tone of Voice, Brand World, Branding, Copywriting, Creative Direction, Editorial Design, Graphic Design, Identity System, Packaging Design, Photography, Web Design
- Industry: Beauty/Cosmetics
- Keywords: Branding, Strategy, Art Direction, Web Design, Packaging, Heritage, Beauty, Luxury, Craftsmanship
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Credits:
Creative Director / Design: Catarina Pereira
Strategy Director: Susanne Biermeir
Website Design: Catarina Pereira
Website Design: Giorgia Bagnasco
Art Direction: Catarina Pereira
Photography: Doriane Terraillon
Photography: Agathe Karsenti
Production: La Bamba
