Henrie is a new pillow brand that inspires people to indulge in restorative sleep by creating customizable pillows for every individual, so they can wake up as the best version of themselves. Their signature adjustable pillow is filled with memory foam and all-natural kapok.
In a world where sleep brands look more like tech brands, Henrie’s elevated brand and packaging design, by Glasfurd & Walker, stands out by bringing a fresh, unexpected, and luxurious look to the sleep category.
Henrie’s design language transports you into a world of your dreams by merging a beautiful wordmark, calming, and elevated photography with paintings representing dream-like views of the bedroom. Glasfurd & Walker worked with Milan- Based artist and illustrator Clara Rubin to depict three imaginative bedroom spaces that inspire a deep rejuvenating sleep. The illustrations are woven throughout all the brand touchpoints, including a beautiful shipping box that opens to reveal the custom artwork.
Art directed by Glasfurd & Walker, the brand photography was shot by photographer Ian Lanterman. showcases the Henrie pillow in a variety of moments of luxury and comfort.
Each pillow comes packaged in a custom-designed dust bag to store any excess pillow filling. With custom lilac piping, woven labels and beautifully finished packaging, Henrie’s pillow feels modern and dreamy.
Glasfurd & Walker is a brand and design agency headquartered in Vancouver, Canada. They have has built a reputation for compelling brand creation and guardianship. Their work is defiantly different, driven by strong strategy & narratives and an uncompromising level of craft at every level and touchpoint.
- Agency/Creative: Glasfurd & Walker
- Article Title: Henrie Sleep’s Brand Transports You Into a World of Your Dreams
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Canada
- Agency/Creative City: Vancouver
- Market Region: North America
- Project Deliverables: Art Direction, Brand Design, Brand Identity, Brand World, Branding, Packaging Design, Painting, Product Photography
- Industry: Retail
- Keywords: Pillow, Ecommerce, Branding
Agency: Glasfurd & Walker
Illustration: Clara Rubin
Brand Photography: Ian Lanterman
Project Photography: Gabrielle Cabrera