Appartement 103 is proud to unveil a once-in-a-lifetime collaboration with Hennessy and the legendary LeBron James through a striking limited-edition collection.
Hennessy, the world’s best-selling cognac, entrusted Appartement 103 to collaborate with NBA icon and global phenomenon LeBron James. This limited edition celebrates the fusion of Hennessy’s rich heritage with LeBron’s unyielding spirit, embodying their shared dedication, boldness, and relentless pursuit of greatness—a true meeting of icons.

Appartement 103 meticulously crafted two standout designs for Hennessy V.S and V.S.O.P., each radiating bold, vibrant tones. LeBron James takes center stage with a stylized portrait that graces the packaging, capturing his imposing silhouette and determined expression. Surrounding him, dynamic brushstrokes and textures symbolize his far-reaching influence across sports, culture, and beyond.

To further iconize this collaboration, Appartement 103 created a bespoke emblem that seamlessly combines LeBron’s signature crown—symbolizing his “King James” legacy—with Hennessy’s historic “bras armé” logo. This union encapsulates the synergy between these two global powerhouses.

Beyond their compelling visuals, the designs deliver a premium tactile experience. Debossed patterns, embossed textures, matte varnishes contrasted with glossy finishes, and gold hot foils transform the packaging into a 360° sensory journey, exuding energy and storytelling.

A masterpiece celebrating two legends who continue to redefine history.