Bright packaging for treats with natural hemp oil, for dogs, under the slogan “Your dog votes.” The main eye stopper of the packaging was the symbol of a dog’s paw as if all the dogs vote when choosing exactly for a treat from this jar.
Active colours clearly divide the packaging by type and help to navigate for different purposes of the treat. Blue-yellow for soothing “bones”, pink-turquoise for improving immunity, purple-orange for improving digestion. The product line can be expanded by selecting new bright colour combinations.
Industrial hemp (hemp) – this is an organic material from the cultivated cannabis variety “Cannabis sativa”, grown specifically for industrial or medical use. Along with bamboo, hemp is one of the fastest-growing plants on Earth. As part of the treats, 100% natural cold-pressed hemp oil is used. It is in this type of oil that you can find useful Omega 3, 6 and 9 fatty acids. It is used, including for dogs with allergies, eczema, atopic dermatitis and other skin diseases, because it is a non-allergic component.
Since the packaging represents only the product concept and does not belong to an existing company, the Furfur brand was invented. In the logo of which you can find two small dog paws. If an existing brand acquires the packaging, its logo will take the place of this one.
A plastic jar is used as a package. For greater environmental friendliness, it can be made from recycled plastic and use eco-paint printing. Or, if you save money, you can print the label on shrink wrap, and use standard white plastic jars as a base.
- Agency/Creative: Alexandra Pershina
- Article Title: Hemp Treats for Dogs by Alexandra Pershina
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: Russia
- Agency/Creative City: Alexandra Pershina
- Market Region: Europe, Global
- Project Deliverables: Packaging Design
- Format: Jar
- Substrate: Plastic
- Industry: Food/Beverage
- Keywords: Treats, Pets, Dog, Packaging, Plastic Jar
Designer: Alexandra Pershina