Zero plastic, Zero water, Zero waste, and a whole lot of benefits. With Hemp Care we started to think “out of the bottle” and create an innovative brand of solid cosmetics that could support a paradigm shift in everyone’s beauty routine. Starting from the name.. “Raw Gems” a raw gem, which preserves the purest qualities of the cosmetic, stripping away the superfluous.

Even the packaging design was no exception. Designed without the use of any glue, its particular diecut includes a central case that is the same for all products, and a closing paper band that tells the specifics of the individual. The paper band is fixed to a designed cutting edge, and fits around the soap to keep it firm. This engineered system allows a better optimization of the paper during the production and reprinting phases.

The paper choice, Favini Shiro Echo, is biodegradable, zero emissions, made of 100% recycled fibres ajd FSC certified. We have selected a rough paper, to express the beauty of recycled fibers, matching with a shiny coating , in order to express the concept of a “raw gem” through sensorial aspects. The gestuality of opening this box is studied to create the sense of discovering a new innovative product. The printing on both sides of paper is telling the story of Solid cosmetics. Storytelling applied to packaging educates us on sustainable resource consumption, waste disposal and encourages the transition towards responsible cosmetics.

Ultimately it’s just a matter of learning a new gesture and making it our own…who is with us? Join the Solid revolution!