Helping Freckl. Stand Out by Standing for Something

Helping Freckl. Stand Out by Standing for Something

6B Digital created a vibrant brand identity and website for freckl., an eco friendly packaging supplier that looks after customers as well as the planet. freckl. is a packaging supplier with a difference, they pioneer excellent customer service and actively source products that are re-useable and recyclable.

The 6B designers worked closely with freckl. to define their offering. Working in conjunction with the freckl. team, 6B delivered a new brand identity, along with guideline documentation, illustration & photography styles, launch collateral and finally a full website design and build, that delivered freckl.’s brand message with a bold look and feel.

The new brand is both simple and flexible, delivering freckl.’s core values through bold messaging and typography. Considering the competition, it was clear that other packaging suppliers played it safe, something that freckl. didn’t want to subscribe to. The ambition of the brand is ultimately to cut through the standard offering and packaging solutions, being open to collaborate with like-minded businesses and supplying a solution that is eco friendly.

CREDIT

  • Agency/Creative: 6B Digital Limited
  • Project Type: Identity
  • Organisation / Project Status: Agency, Published Commercial Design
  • Location: United Kingdom
  • Article Title: Helping Freckl. Stand Out by Standing for Something
  • Market Region: Europe
  • Project Deliverables: Brand Advertising, Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Identity System, Packaging Design, Research, Tone of Voice
  • Keywords: Brand Design, Branding, Packaging, E-Commerce, Web Design, Copywriting, Tone of Voice

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Presentation: Text, visualisation and quality of the presentation
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