Cascade are a leading specialist communications consultancy committed to delivering strategic advice and results for their clients in property, development, planning and construction. They are specialists in campaigning, advocacy, engagement and communications, advising and supporting their clients to successfully engage on issues that directly impact local communities, businesses and politics.
Frost Creative were briefed to deliver a full rebrand program to help them achieve their future business objectives.
We collaborated with Cascade through a series of creative and strategic workshops, provided informative competitor analysis and in-depth sector research that then informed the new brand strategy and the new positioning of ‘Engaging Communities’.
Engaging Communities is not only a powerful description of Cascade’s process it also represents the result of the work Cascade’s client’s achieve when working on new developments. The work of the developers (cascade Client’s) do is all centred around the community they serve and Cascade help them engage said communities through a mixture of strategic communications.
Our creative team delivered a consistent suite of branded collateral and a robust user-friendly website. The new, more elegant brand showcases Cascade’s expertise and knowledge, thus providing both their internal staff members and external clients effective brand awareness and aligned messaging across all branded material.
CREDIT
- Agency/Creative: Frost Creative Limited
- Article Title: Helping Cascade to Build Stronger Relationships
- Organisation/Entity: Agency
- Project Type: Graphic
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: Southampton
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Strategy, Brand Tone of Voice, Web Design
- Industry: Construction
- Keywords: property, construction, branding, minimal, clean, b2b, professionalservices
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Credits:
Lead Agency: Team Frost