Fernanda Bega’s architecture and interior design studio embarks on a new chapter with a visual identity that encapsulates its essence: crafting sophisticated, timeless spaces that reflect her unique vision. The challenge was to consolidate this perspective without relying on industry clichés, allowing the brand to establish a strong and distinctive market presence. More than designing spaces, Fernanda curates a universe where architecture, furniture, and lifestyle converge to create remarkable experiences.

The new visual identity is a conceptual representation of the araucaria tree, an element already present in the brand, now reinterpreted through three architectural perspectives: “floor plan,” “side view,” and “detail.” This approach directly links the brand to the creative and technical process of architecture. The color palette, composed of neutral tones, evokes the sophistication of light design—an essential characteristic of Fernanda’s projects—ensuring a minimalist and refined aesthetic.

For graphic materials and packaging, we embraced a clean and elegant approach. Elements such as boxes and cards were designed to function as a “blank canvas,” allowing the brand’s projects and products to take center stage. Photography, captured by Isabela Messias, reinforces this identity by portraying the ambiance of Fernanda’s spaces, enhancing her distinct aesthetic and visual narrative.

Two years after the project’s completion, the brand continues to evolve and solidify its positioning. The launch of her exclusive furniture line and the development of new products demonstrate that branding is an ongoing process. More than just creating a visual identity, this project has strengthened a legacy, proving that enduring brands are built through strategy, patience, and a long-term vision.