Since 2012 Helmsman have been crafting blends of rum and bringing it to New Zealand shores. After successfully launching the initial brand the team challenged us to help produce new rum products for different markets. The popular range sits as an affordable, high quality option perfect for social occasions and cocktails.
‘We scour the world for only the best rum. We do it for the curious, the seekers and the explorers. The souls that share the heart of the sea. Enjoy neat or with your mixer of choice.’
CREDIT
- Agency/Creative: Society
- Article Title: Helmsman Rum – For the Curious, The Seekers and The Explorers
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: New Zealand
- Market Region: Oceania
- Project Deliverables: Brand Advertising, Brand Architecture, Brand Redesign, Brand Refinement, Brand Rejuvenation, Branding, Graphic Design, Illustration, Packaging Design, Photography, Product Architecture, Research, Tone of Voice
- Format: Bottle
- Substrate: Glass, Glass Bottle, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
