Luminous Design Group – Hellenic Coaches
We were commissioned to design the logotype and the corporate identity for the Hellenic Coaches, a company for passengers transportation. We designed the logo, as a visual representation of the route with a group of lines that seem to flow and unfold, while illustrating the acronym of the company. The dominant element of the corporate identity are forms from the logo that help extending the symbolism of an evolving route.
CREDIT
- Agency/Creative: Luminous Design Group
- Article Title: Hellenic Coaches
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Greece
- Market Region: Europe
- Industry: Transport
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
