In the new era we live in, the competition for sales, branding and more effective communication with the audience has reached its peak. Most insight business letters provide a better opportunity to compete with differentiation, and trying to look better and ultimately sell quality products requires different designs. One of the most effective factors of a brand’s superiority over other competitors can be packaging that looks attractive to the audience and properly displays the product’s capabilities and ultimately leads to more sales.
Packaging challenge: soft drink cans “Heen”

In the design of Heen soft drinks, I tried to use more colors suitable for each product, green for lemon flavor, orange for orange flavor and blue for cola flavor, which shows its nature by placing it inside the shelves between similar products.
Considering that this product is designed for the market of Arab countries, that is why the sun symbol is used in the background of the logo and the product name of the drink and According to the culture of these regions and type The drink is cool, it has been used to convey the sense of pleasure of a cool drink in the heat of the sun.

I tried to design a package that introduces its essence to the customer at first glance and conveys a sense of freshness and freshness to the customer, which facilitates quick selection in the shop windows. This project was an experience and a conceptual work for me. The definition of perfect packaging design is a design that captures and retains the consumer’s attention. Consumers don’t take more than 7 seconds to decide whether to buy this product or not. If your packaging design looks cheap and dated, it will always remain on the shelves.