• Project

  • Region

  • Industry

Healthy Chocolate Snacks Packaging Design

Healthy Chocolate Snacks Packaging Design

Nature’s Own Factory are inspired by nature in everything they do, from all-natural compositions to the product packaging.
The brand produces products based on an exclusive variety of Tartary buckwheat.
Nature’s own factory prides itself on using the finest, natural ingredients with no artificial additives. From nutrient-rich teas to delicious chocolate bars, each of their products surprises not only with its ingredients but also its unique flavour.

The new products of the company were 3 types of dates covered with chocolate: dates covered with milk chocolate with Himalayan salt, dates covered with white chocolate with coconut flakes, dates covered with milk chocolate with hazelnuts. Such product was difficult to compare with an ordinary healthy snack, it was more like a mini dessert, which in addition to the wonderful flavour gave satiety for a long time. As a result, Nature’s own factory asked to individualise each date and use the packaging to show that each snack with their dates is worth taking a little time to enjoy.

Nature’s own factory is a premium brand, primarily due to the use of only natural, and as a consequence expensive, ingredients of the best quality. The design for their new product had to emphasise this.
A special box for each date was designed to create importance and attention to each piece.

The design itself had to highlight 3 important things: to point out the benefits of the product, the component of the date, and the calorie content of each serving, for those who are paying attention to their daily allowance. The colour palette was chosen individually for each flavour: pink for the date with Himalayan pink salt, blue (reminding us of the tropics) for the date with coconut and brown for the date with hazelnut. Opening the box, you see an individual date neatly wrapped in brightly coloured foil, which has also been matched to each kind. This packaging format is convenient for use as a takeaway snack, and even if your snack is left uneaten, it will be well packed and not scattered in your bag.

CREDIT

  • Agency/Creative: Amina Khunkaeva
  • Article Title: Healthy Chocolate Snacks Packaging Design
  • Organisation/Entity: Freelance
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: United Arab Emirates
  • Agency/Creative City: Dubai
  • Market Region: Middle East
  • Project Deliverables: Packaging Design
  • Format: Box
  • Industry: Food/Beverage
  • Keywords: WBDS Agency Design Awards 2023/24

  • Credits:
    Creative Designer: Amina Khunkaeva

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
5
Good
Vote
7
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
5
Good
Vote
7
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
5
Good
Vote
7
Bad
Vote
0