Regenerative Organic Certified® (ROC) is transforming how we think about consumer products. More than a certification, it’s a global movement uniting brands with a shared mission: to heal the planet through agriculture. ROC sets rigorous standards that go beyond organic, focusing on soil health, fair treatment of farm workers, farmer empowerment, and animal welfare. We were honored to lead ROC’s first national consumer campaign: “Heal the Earth, Nourish your Life.™” The goal was to raise awareness and demand for Regenerative Organic Certified® products, making healthy food, personal care items, and sustainable fibers more accessible to conscious consumers. The campaign introduced a refreshed brand identity, anchored by a bold manifesto and three key visuals—each representing one of ROC’s core pillars. These visuals were featured in major retailers like Whole Foods and Sprouts, connecting with consumers at the point of decision-making. A compelling brand video and a strategic social media campaign amplified the message, generating over 16 million impressions and reaching 2 million users. This multi-channel approach significantly boosted brand recognition and positioned ROC as the gold standard in regenerative organic agriculture. By putting ROC™ licensed brands in front of millions, the campaign has taken a major step toward making regenerative organic products more widely available—advancing the movement for a more just, healthy, and sustainable food system.