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Headwind : Craft FWD Pacific Northwest Vodka

Headwind : Craft FWD Pacific Northwest Vodka

Cue – Headwind Vodka

As beautiful as it is intriguing, the Pacific Northwest is a place where convention is challenged, and open-minded exploration is rewarded with discovery. Headwind Vodka embodies the natural beauty and urban sophistication of the Pacific Northwest – from the packaging to the liquid, no matter where you are in the world.Cue was approached to name and create the brand, packaging design, website, and launch materials for this new spirits venture.Each bottle tells its own story with an authentic wooden wrap adorned with its unique batch number, bottle number and bottling date.

CREDIT

  • Design Agency: Cue
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Headwind : Craft FWD Pacific Northwest Vodka
  • Brand / Project Name: Headwind Vodka
  • External Design Credits: Creative Director: Alan Colvin, Designer: Matt Erickson, Photographer: Kevin Kramer
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Product Naming, Consumer Tone of Voice
  • Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity, Consumer Brand Identity System, Consumer Brand Guidelines, Consumer Brand Experience, Consumer Graphic Packaging Design, Consumer Brand Digital Design
  • Location: United States America
  • Market Country: United States America
  • Market Region: North America
  • Product Category: Spirits
  • Consumer Packaging Format: Bottle, Tag
  • Consumer Substrate / Material: Glass, Metal, Pulp Paper, Wood

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