CHALLENGE
Develop brand positioning and an identity for EverOut, a new event listings app, that stands out in a crowded marketplace and attracts users quickly.
SOLUTION
Use EverOut’s relationship with The Stranger and The Mercury to reinforce their position as local insiders with feet-on-the-street and as a visual jumping off point for a standout identity in a crowd of tech sameness.
CREDIT
- Agency/Creative: Headquarters
- Article Title: Headquarters Positions and Brands EverOut
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: United States
- Market Region: North America
- Project Deliverables: Brand Design, Brand Guidelines, Brand Identity, Brand Strategy, Branding, Graphic Design, Research
- Industry: Entertainment
- Keywords: branding, brand identity, identity, logo, research, strategy, positioning, graphic design, brand guidelines, creative direction, collateral design, web design, UI/UX
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
