We were given a remarkable opportunity to explore the world of supplements when we were tasked with designing the maiden packaging and web design for the initial launch of Lyma, a luxurious brand that’s designed to be the world’s most advanced supplement on the market. Despite the range of constraints that we had to work with, we were able to come up with social media content, initial launch advertising, packaging designs, stills, and video for extensive brand initiation and guidelines. In addition, we also explored various bespoke Lyma products, including jewelry, events, and retail presentations.
Our success with Lyma was due in part to our ability to work within the constraints we were given. Despite the challenges, we were able to deliver a comprehensive brand package, including social media content, advertising, packaging design, and still and video assets. We also explored various bespoke Lyma products, such as jewellery, events, and retail presentations, which helped to establish the brand’s luxury status.
As the team responsible for creating the maiden website and social media content, we focused on creating a user-friendly experience that would resonate with Lyma’s target audience. Our efforts paid off, as we were able to secure press coverage in some of the industry’s most prestigious publications, including Vogue Paris, Harper’s Bazaar, and Elle. The Evening Standard even referred to Lyma as “the Bulgari of supplements,” a comparison that we were particularly proud of.
Thanks to our successful PR and social media activity, the product soon found its way into the hands of some of the world’s most influential individuals, creating millions in startup value within just 12 months of trading. We were thrilled to have played a part in Lyma’s success and are excited to see the brand continue to thrive.