HB – Rebranding the future of Private Credit for Corinthia Global Management

New to market and backed by decades of proven performance, Corinthia Global Management is ambitious to redefine how Private Credit operates and is perceived.

In a space built on reputation, relationships, and track records, breaking in is notoriously difficult. Yet Corinthia, backed by one of the industry’s most experienced teams, pairs proven performance with the agility of a disruptive challenger.

“We are on a mission to build the world’s most respected and innovative private credit platform. We recognise the increasing demand for agile solutions, and our goal is to change the way that investors and borrowers access Private Credit opportunities.” Paul Weightman, CEO

For the creative and strategic team at HB, the tension was clear: How do you launch as both the safe choice and the bold one?

Defining the Corinthia story – strategic foundations

After an intensive discovery process, leadership interviews, competitive landscape analysis, and market research, we gained core insights into the brand and market. The most powerful being the rapid rise of Private Credit, driven by a more fluid business landscape. Legacy-bound competitors are not meeting clients’ growing expectations for transparency, and there was a powerful opportunity for a client-centric service model driven by technological efficiencies.

With a tried-and-tested team in place and a blank slate to design its operating model, Corinthia was ready to capitalise on the opportunity through its unique fusion of agility and authority.

Kinetic Intelligence driving the experience

The goal for HB was clear: to capture the spirit of agility and authority into a single organising idea that would drive meaningful decisions around the brand expression.

From the strategic framework, the driving idea ‘Kinetic Intelligence’ was born. The idea drove a graphic language that captured energy and momentum. A colour palette rooted in tradition but ramped up for a digital world. A logomark that took the original Corinthian pillar from a two-dimensional shape to one that, through the interplay of light and shade, represented stability in a fluid world. The handcrafted typography creates a unique and modern signature.

Designed for a digital-first landscape, the brand, from mark to digital experience, exudes confidence and appeal – and more importantly, positions Corinthia as the ‘ones to watch’ in the world of Private Credit.

“Our ultimate goal is to deliver better and more transparent outcomes for our investment and business partners. We want to transform the industry and, in doing so, become the de facto leaders investors turn to. With our new brand in place, we have the tools to communicate that message and take it to market with confidence”

Volker Samonig, Partner

The UX of their CX

Private credit firms rarely compete on digital innovation; for Corinthia, this was a prime opportunity to put the customer at the heart of the brand experience. We designed and built an integrated digital ecosystem that connects every stage of the investor and partner journey. Each touchpoint reinforces their brand proposition, showing the world what a transparent, agile and future-focused private credit firm looks and feels like.

Built for what’s next

Corinthia’s edge lies in its specialism, experience, and ambition to innovate the category. What began as a bold idea is now a brand in command of its own future. A symbol of Corinthia’s determination to reshape an industry on its own terms.