Hater & Maker arises because of the climate concerns and how the industries take action (or not) to change the actual situation that we are living in. This is a really special wine. It’s conceived through regenerative organic farming, it’s biodynamic, it’s vegan, and uses recycled paper on its labels.
Although it seems redundant to talk about vegan wines, the reality is that the vast majority are not. Although the raw material is always grapes, conventional winemaking products of animal origin are incorporated. This occurs during clarification, a preparation stage before bottling. It is a process used to “clean” the wine, removing possible traces of grapes and yeasts to give it a more crystalline appearance. The main clarifying agents for wines are not suitable for vegans. Among them, we find egg white, casein (derived from milk), gelatin (derived from animal cartilage), and the so-called ichthyocolla (derived from the tail of fish). To get the benefit of clarification while avoiding vegan unsafe agents, an alternative is to use bentonite, a clay powder of mineral origin. You can also use proteins derived from vegetables such as potatoes or wheat, or carrageenans, a component extracted from seaweed. it does not affect its flavor or aroma.
Behind every product is a company that has to make responsible decisions on planning a less polluting planet for everyone. Haters because We Care. – We know what is happening in the world, and we have to make an urgent change. We despise the excessive use of resources and the little effort that industries make to accompany this urgent change that we need. Makers because We Do – We roll up our sleeves and make the change we want to see in our world. If we criticise, we propose solutions and figure our way out to see them realised. It’s simple: less saying, more doing.
- Agency/Creative: Jacomy Mayne
- Article Title: Hater & Maker Sustainable Wine From Start to Finish
- Organisation/Entity: Agency
- Project Type: Product
- Project Status: Published
- Agency/Creative Country: Argentina
- Agency/Creative City: Mendoza
- Market Region: South America
- Project Deliverables: Brand Naming, Branding, Packaging Design, Packaging Guidelines, Product Naming
- Industry: Food/Beverage
- Keywords: wine design, wine, malbec, eco, engraving, illustration, hot foil, gold stamping, packaging, design, label design, sustainable
Creative Director: Roy Mayne
Designer: Juan Montivero
Account director: Andres Jacomy