WORK:
Development of innovative packaging which stands out in the music’s lineal. for “Hard Rock Cafe”.
The package contains a special edition CD with groups like U2, Bon Jovi, Queen, The Jackson 5, Pink Floyd…
CONCEPT IDEA
Package based on a guitar pick, element, related to the world of music,
easily identifiable by anyone regardless of their nationality.
GRAPHIC DESIGN
The main claim of Hard Rock Cafe is “Love All – Serve All”.
I choose this reference and changing “serve” by “listen”, an action with big reference to music experience.
“Love All – Listen All”.
CREDIT
- Agency/Creative: Marco Arroyo Vazquez
- Article Title: Hard Rock’s `Pick (Sutdent Work)
- Organisation/Entity: Student, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: Spain
- Market Region: Global
- Project Deliverables: Graphic Design, Packaging Design, Product Architecture, Structural Design
- Format: Box
- Substrate: Wood
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
