Hard Rock’s `Pick (Sutdent Work)
Development of innovative packaging which stands out in the music’s lineal. for “Hard Rock Cafe”.
The package contains a special edition CD with groups like U2, Bon Jovi, Queen, The Jackson 5, Pink Floyd…
Package based on a guitar pick, element, related to the world of music,
easily identifiable by anyone regardless of their nationality.
The main claim of Hard Rock Cafe is “Love All – Serve All”.
I choose this reference and changing “serve” by “listen”, an action with big reference to music experience.
“Love All – Listen All”.
- Design Agency: Marco Arroyo Vazquez
- Organisation/Project Type: Student, Non Published Concept Design
- Article Title: Hard Rock’s `Pick (Sutdent Work)
- Brand / Project Name: Hard Rock's Pick - LOVE ALL/SERVE ALL
- Production Credits: a3studio
- Strategic Deliverables: Product Architecture
- Design Deliverables: Packaging Design, Structural Design, Graphic Design
- Location: Spain
- Market Country: Multiple Countries
- Market Region: Global
- Product Category: Entertainment
- Consumer Packaging Format: Box
- Consumer Substrate / Material: Wood