Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages

Hard Rock’s `Pick (Sutdent Work)

Hard Rock’s `Pick (Sutdent Work)

WORK:
Development of innovative packaging which stands out in the music’s lineal. for “Hard Rock Cafe”.
The package contains a special edition CD with groups like U2, Bon Jovi, Queen, The Jackson 5, Pink Floyd…

CONCEPT IDEA
Package based on a guitar pick, element, related to the world of music,
easily identifiable by anyone regardless of their nationality.

GRAPHIC DESIGN
The main claim of Hard Rock Cafe is “Love All – Serve All”.
I choose this reference and changing “serve” by “listen”, an action with big reference to music experience.

“Love All – Listen All”.

CREDIT

  • Design Agency: Marco Arroyo Vazquez
  • Organisation/Project Type: Student, Non Published Concept Design
  • Article Title: Hard Rock’s `Pick (Sutdent Work)
  • Brand / Project Name: Hard Rock's Pick - LOVE ALL/SERVE ALL
  • Production Credits: a3studio
  • Strategic Deliverables: Product Architecture
  • Design Deliverables: Packaging Design, Structural Design, Graphic Design
  • Location: Spain
  • Market Country: Multiple Countries
  • Market Region: Global
  • Product Category: Entertainment
  • Consumer Packaging Format: Box
  • Consumer Substrate / Material: Wood

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
1
Good
Vote
0
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
1
Good
Vote
0
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
1
Good
Vote
0
Bad
Vote
0