Harcus Design Create Maine Beach Kakadu Plum Bodycare and Home Fragrances Packaging Design
Found only within the untamed bushland of Australia’s top end is the wonder fruit ingredient of natural skincare — the Kakadu plum. Maine Beach used its botanical riches and paired it with Wild Rosella to create this uniquely Australian bodycare and fragrance collection.
This indigenous, ancestral remedy with skin revitalising nutrients is made from 100% wild-harvested Kakadu plums sustainably sourced from bushlands in the Kimberley region by traditional owners of the land and their communities.
The collection was to be designed and presented in an authentic and contemporary way. So began a collaboration with renowned Australian artist, Malaluba Gumana in the creation of the artwork featured on this collection. The talented Australian’s work celebrates her maternal clan’s identity and heritage close
to the Dhalwaŋu clan homeland at Gängan Arnhem Land at the top end of Australia.
Featuring the ‘Rarrk’ cross-hatched illustration, the packaging is highly textural using a contemporary terracotta pink palette with gold foil highlights and embossing across the box packaging. The bottles and tubes connect by their striking colour and lush foil accents.
- Design Agency: Harcus Design
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: Harcus Design Create Maine Beach Kakadu Plum Bodycare and Home Fragrances Packaging Design
- Brand / Project Name: Kakadu Plum
- External Design Credits: Designer: Galya Akhmetzyanova; Creative Director: Annette Harcus; Artist: Malaluba Gumana; Photography: Stephen Clarke
- Strategic Deliverables: Tone of Voice
- Design Deliverables: Packaging Design, Photography, Brand Identity, Structural Design, Branding, Brand Creation, Graphic Design, Brand Digital Design, Brand Advertising
- Location: Australia
- Market Country: Australia
- Market Region: Oceania
- Product Category: Health & Beauty
- Consumer Packaging Format: Bottle, Bowl, Box, Jar, Pouch, Sachet, Tag, Tin, Tray, Tube
- Consumer Substrate / Material: Glass, Glass Jar, Metal, Plastic, Pulp Paper