Harcus Design Create Brand Identity and Packaging Design for The Moss Brothers of Margaret River
The Moss Brothers name has been synonymous with high quality Margaret River wines for more than 35 years. Originally established by viticulturist Jeff Moss at Wilyabrup in 1984, where the focus was on the classic varieties of the area — Sauvignon Blanc, Chardonnay and Cabernet Sauvignon.
Roll forward and Moss Brothers, with a fresh new rebrand, their tight knit crew is now a band of ‘brothers and sisters’ united and focused in their passion for their region and the wines they craft.
The essence of their philosophy is in Respect. ‘Respect for our region, our place, our environment. Respect for our climate, our artisan growers and most definitely respect for the quality fruit that they nurture and deliver into our winemakers’ hands at vintage time every year. That respect follows through in the winery – the meticulous sorting of the bunches, the gentle pressing of the fruit and the care, skill and experience we bring to each and every parcel during the vinification and ageing process. Respect to us also means to be continually in tune with our place – to revel in the cooling afternoon breezes, the sometimes wild and extravagant rains and the long, uninterrupted bouts of bright sunshine. We strive to take all of these wonderful elements and show them off in every glass of wine we make.’
‘Fidium’ is the upper tier in the wine range. Fidium, faithful to the vines — from the Latin word meaning ‘attuned’. Being attuned with the vineyard – its cycles, its idiosyncrasies, its aspect and of course aiming to reach full terroir potential.
Second tier wine is ‘Moses Rock’. Way back there was a spirited and lively stallion that roamed the vineyards. Due to the horse always leaning to the left, apparently some wag named him ‘Moses’ Rock’ after the famous left-hander surf break in Margaret River. The lower tier of the wine range shows vibrant and funky attitude. The fruit is the star. Moss Brothers wines are a very considered and practised combination of quality fruit drawn from some of Western Australia’s most respected wine growers blended with the skill and experience of our winemaking team to achieve layered wines with focus on their flavour, texture and mouth-feel.
- Agency/Creative: Harcus Design
- Project Type: Packaging
- Organisation / Project Status: Agency, Published Commercial Design
- Location: Australia
- Article Title: Harcus Design Create Brand Identity and Packaging Design for The Moss Brothers of Margaret River
- Market Region: Oceania
- Project Deliverables: Brand Architecture, Brand Experience, Brand Guidelines, Brand Identity, Brand Naming, Brand Redesign, Branding, Graphic Design, Packaging Design, Photography, Product Architecture, Research, Structural Design, Tone of Voice
- Format: Bottle
- Substrate: Pulp Paper