A custom dog food subscription brand that conveys freshness, playfulness, and an undeniable appeal to pet parents who prioritise the well-being of their beloved pets

Challenge
Upon analyzing the competition, it was evident that many brands lacked vibrancy and personality in their visual identity. To set Happy Snoot apart from the rest, the primary objective was to create a brand that would captivate pet owners with its bold and colorful aesthetic, instantly grabbing their attention. Additionally, crafting a visual identity that could seamlessly translate across both print and digital platforms, delivering a cohesive and engaging experience to pet owners at every touchpoint proved to be a unique challenge.

Custom logotype
The focal point of Happy Snoot’s brand identity is its custom logotype. This with a long process of sketching and exploring many different type styles and layouts. After a final selection was made, the typography was developed by hand and then further refined in its vector form. The final logo is inspired by playful block lettering, exudes a sense of boldness and fun, perfectly aligning with the brand’s vibrant and lively personality. It serves as a reminder that Happy Snoot goes beyond a one-size-fits-all approach and offers a truly personalized subscription service that pet owners can trust.

Packaging is equally vibrant and varied, with fun color blocks and graphic shapes used throughout. The custom logo type is set large and can be used with overlapping elements. The website uses a confident and youthful brand voice, highly differentiated from other brands that lean towards more medical/scientific messaging. Splashy animations and typography are balanced with informational content about the products and its primary value propositions. The brand has a robust social media presence that features plenty of pets, messaging, user generated content, and information.