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Happy Ghost Packaging Design Concept for Rum Created by Pavla Chuykina

Happy Ghost Packaging Design Concept for Rum Created by Pavla Chuykina

It was 1916 when Happy Ghost was seen first time and then he disappeared for a long time. But recently customers have started noticing him on the shelves of liquor stores. IDEA: the deep indentation on the bottle bottom can be turned into a character by just adding a pair of eyes to it. The glass decor looks like a dark fog and creates a mystical atmosphere.

CREDIT

  • Agency/Creative: Pavla Chuykina
  • Article Title: Happy Ghost Packaging Design Concept for Rum Created by Pavla Chuykina
  • Organisation/Entity: Freelance, Non Published Concept Design
  • Project Type: Packaging
  • Agency/Creative Country: Australia
  • Market Region: Oceania
  • Project Deliverables: Graphic Design, Packaging Design, Product Naming, Structural Design, Tone of Voice
  • Format: Bottle
  • Substrate: Glass Bottle

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