It was 1916 when Happy Ghost was seen first time and then he disappeared for a long time. But recently customers have started noticing him on the shelves of liquor stores. IDEA: the deep indentation on the bottle bottom can be turned into a character by just adding a pair of eyes to it. The glass decor looks like a dark fog and creates a mystical atmosphere.
CREDIT
- Agency/Creative: Pavla Chuykina
- Article Title: Happy Ghost Packaging Design Concept for Rum Created by Pavla Chuykina
- Organisation/Entity: Freelance, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: Australia
- Market Region: Oceania
- Project Deliverables: Graphic Design, Packaging Design, Product Naming, Structural Design, Tone of Voice
- Format: Bottle
- Substrate: Glass Bottle
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
