Objective: The “Happy” project aims to launch a new line of dog food that offers 100% raw quality. Beyond the product, the project’s mission is to create a brand that encapsulates joy, excitement, and the unique bond between dogs and their owners.

Design Strategy: Visual Identity: Utilise vibrant, eye-catching colours to symbolise the joy and enthusiasm dogs experience while consuming the product. Imagery: Curate high-quality, relatable photos that evoke an emotional connection, making pet parents smile upon seeing them. Logo Design: Develop a bold, chunky logo that reflects the playful nature of dogs and aligns with the brand’s values. Cohesion: Harmonize all design elements to create a coherent and memorable visual concept.

Outcome Goals: Establish a brand that goes beyond just nutrition, adding an emotional layer to the pet food market. Create a design that serves as a “visual earworm,” leaving a lasting impression on consumers. Strengthen the emotional bond between dogs and their owners through a well-thought-out branding experience.

Impact: The “Happy” brand aims to revolutionise the dog food market by blending optimal nutrition with emotional resonance. Through carefully crafted design, we hope to turn every mealtime into a celebration, making both tails wag and pet parents smile. As the design agency responsible for bringing “Happy” to life, we believe this project is more than just a business venture—it’s a labor of love that aims to fill not just canine stomachs, but also their hearts. Here’s to a future full of wagging tails and joyful woofs!