“Ruby Cup is not only a sustainable solution to decrease the waste of hygiene products, but also makes a difference for girls who cannot afford sanitary products, by using the model of ‘Buy One Give One’ and partnering with local distributors. The packaging is 100% recyclable in folded paper.The pentagon shape of the packaging makes it similar in shape to the logo and when seen from above it is easily recognized as a Ruby Cup. I wanted the packaging to be simple and friendly to the environment whilst having a feeling of luxury when you open it.The logo is made in shades of Red to symbolize not only a ruby but also a drop of blood, that is in itself as precious as a jewel. That drop of blood shows the gift of life and how women all over the world are connected.”
CREDIT
- Agency/Creative: Hanna Petersson
- Article Title: Hanna Petersson – Ruby Cup / Recyclable Packaging (Student)
- Project Type: Packaging
- Format: Box
- Substrate: Pulp Paper
