Hanna Hops Brewery Designed by Mellow & Banana

Hanna Hops Brewery Designed by Mellow & Banana

Context: The craft beer category began to feel monotonous and repetitive. But the market has reached such a point of maturity as to accept more disruptive proposals that evoke different concepts.

Solution: A brand that arrives to change the established. A brand that begins to challenge the category from the very first moment, placing a woman at the center. An inclusive and determined brand that breathes a different vibe. And without excluding the classic stereotypes of the male figure that has permeated this category over time, it is a brand that invites everyone to be part of it.

Description: Hanna Hops is a craft brewery. A determined brand. Keeping it simple. Hanna is full of life, of esotericism, of risky color palettes. It is authentic and a leader of a movement; its movement.

CREDIT

  • Agency/Creative: Mellow & Banana
  • Article Title: Hanna Hops Brewery Designed by Mellow & Banana
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Colombia
  • Agency/Creative City: Bogotá
  • Market Region: South America
  • Project Deliverables: Brand Design, Design, Packaging Design
  • Format: Can
  • Substrate: Metal
  • Industry: Food/Beverage
  • Keywords: design branding beer

  • Credits:
    Creative director: victor gonzalez
    Art director: Hernando Duran

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