Hanfama is the leading cannabis brand in Europe, the company’s greenhouses and cannabis processing laboratories produce a variety of CBD products marketed to the European market with an emphasis on the Austrian and German markets.

The brand’s products include, among other things, cbd extracts as well as a variety of natural preparations for relieving muscle pain, treating wounds, injuries, etc…

As part of the branding process, we visited the greenhouses and production laboratories in Austria, toured the sales points of the local pharma chains, refined the target audiences, and examined the issues that should be changed and preserved in the previous branding.

The hanfama cannabis strain is considered the highest quality, we built a new brand story that connects to the rich imperial history of Austria and created the
“King of cannabis”.
In the graphic language, we added elements from the worlds of nature and science, and also connected everything to the rich natural environment of Austria.
The graphic language is minimalist and combines the worlds of health and science together with a lifestyle of cosmetics.
Our ambition is to produce a block of color on the store shelves that will be characterised by the unique turquoise of the brand, thus generating power at the price points as well as generating recall among the target audiences who come to buy the products.
We want to talk about a new world of natural medicine that uses cannabis extracts for healing instead of chemicals found in the usual products.