Saray Design Studio mainly creates handmade leather purses, bags, and other leather accessories. The name has been taken from the name of the artisan, Sara. Saray products are beautifully designed in a great variety of shapes and colors and deliberately made all by hand; some of them are ornamented with delicate paintings.
Inspired by Persian calligraphy, I have designed Saray logo with dancing black letters and colorful points. Also to decorate brand’s touch points like business cards and shopping bags, I have used these calligraphic points in a dynamic mood creating various combinations to reflect diversity of Saray products and their youthful energy. These happily hopping points are in greens, yellow, orange, and red to fit the natural joyful spirit of the studio.
- Agency/Creative: Asal Farshchi Studio
- Article Title: Handmade Beauty in Your Hand
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Iran
- Market Region: Middle East
- Project Deliverables: Brand Creation, Brand Experience, Brand Guidelines, Brand Identity, Brand Naming, Brand Redesign, Brand Strategy, Brand World, Branding, Graphic Design, Identity System, Rebranding, Research
- Industry: Fashion
- Keywords: Fashion, Brand Design, Fashion Design, Brand Identity Design, Handmade Products, Leather Products