• Project

  • Region

  • Industry

Halley International School Rebranding

Halley International School Rebranding

Halley International School is one of the top schools in Khobar, offering both International and Egyptian educational tracks With over 80 years in education.
Halley Int. School has joined KMPN to achieve new levels of success and become a standout institution in the city.

Halley International School strives for academic excellence and empowers students to become lifelong learners. We recognize that every student has the potential to excel, and we are committed to providing them with the best possible education. Our mission is to motivate students to become responsible, productive, and contributing members of society, equipped with the knowledge, skills, and values to make a positive impact in the world.

Our school provides a safe and stimulating environment that enables students to explore, learn, and grow. Our vision is in harmony with the 2030 Vision of Saudi Arabia, and we aim to empower students with the knowledge, skills, and values they require to succeed in a global community.

Although the school has a strong legacy and academic reputation, it lacked a clear identity and had minimal branding and digital presence.
We stepped in to guide the school on the right path, starting with rebranding.

Our research highlighted the school’s strength in offering varied educational paths that aim to shape well-educated, capable individuals.
We also noticed the absence of Arabic identity in its branding, pushing us to bring this element to the forefront in the new vision for the school.

We started with the old logo to maintain, even in a small way, the existing connection between the large current customer base and the school.

We noticed many issues, such as the lack of clarity in the logo’s concept, execution problems, and issues with the placement of the name and colors. We began addressing these issues one by one.

CREDIT

  • Agency/Creative: Omar Elkashef
  • Article Title: Halley International School Rebranding
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Egypt
  • Agency/Creative City: Cairo
  • Market Region: Middle East
  • Project Deliverables: Brand Identity, Brand Mark, Brand Naming, Brand Redesign, Branding, Icon Design, Identity System
  • Industry: Education
  • Keywords: Branding, Brand, Logo, Icon, Progress, Information, Servers, Modernity, Diversity, Luxury, Authenticity, Growth, Creativity

  • Credits:
    Graphic Designer: Onar Elkashef

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
0
Good
Vote
1
Bad
Vote
1
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
0
Good
Vote
1
Bad
Vote
1
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
0
Good
Vote
1
Bad
Vote
1