Hajar Café is located in Baghdad, Iraq. This cozy spot offers homemade food and beverages of the highest quality, creating a comfortable atmosphere that feels warm and welcoming. They serve a delightful range of cold and hot drinks, including specialty coffee, milk tea, and chocolate. Inspired by nature, we designed the brand with a modern approach. The identity is drawn from the shape of a stone. The brand’s personality features contrasts in shapes, typography, and colors, expressing a sense of home and comfort. We paid special attention to the logo design to create a strong image that highlights the brand, while maintaining a casual and attractive look for the audience.
In addition to the delightful beverages, Hajar Café also offers a variety of delicious homemade pastries and snacks that perfectly complement their drink menu. The café’s interior is designed with a blend of modern and traditional elements, featuring comfortable seating arrangements and warm lighting that create an inviting ambiance. The walls are adorned with beautiful artwork inspired by the natural beauty of Iraq, adding a touch of elegance to the space.
The staff at Hajar Café are known for their friendly and attentive service, ensuring that every customer feels welcomed and valued. Whether you’re looking for a quiet place to work, a cozy spot to catch up with friends, or simply a relaxing environment to enjoy a cup of coffee, Hajar Café is the perfect destination. The café also hosts regular events and workshops, providing a platform for local artists and creators to showcase their talents and connect with the community.
CREDIT
- Agency/Creative: Muayad Al Naji
- Article Title: Hajar Café’s Nature-Inspired Identity Redefines Comfort Through Thoughtful Design
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Iraq
- Agency/Creative City: Najaf
- Market Region: Asia, Middle East
- Project Deliverables: Brand Creation, Brand Design, Brand Guidelines, Brand Identity
- Industry: Food/Beverage
- Keywords: cafe, Visual identity, Branding
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Credits:
Brand Designer: muayad Faris