Podpunkt studio – Hagi Baby by Hagi Cosmetics
Hagi Baby cosmetics
Identity and packaging for Hagi Baby—natural handmade cosmetics for babies. The project includes packaging design for a series of creams. Hagi is a brand driven by respect and love of nature. The products are manufactured on a small scale, with no additives and a clean process. The design combines drawings of animals with simple, minimalist typography. Overall, the visual language tells the story of natural and safe products for children in a modern, clean language. The Hagi Baby cosmetics are “wrapped” with the images of bulbous, cute animals – their chubby silhouettes are spread on two sides of the box. From one angle you can see the snoot and from the other the bum – since these are the body parts that require the most attention if it comes to babies.